What You'll Find in These Reports
- Detailed analysis of visitor numbers and trends
- Breakdown of tourist expenditures across various sectors
- Economic impact of tourism on Montana’s economy
- Comparison with previous years’ data
- Insights into visitor demographics and preferences
Why This Matters To You
As outfitters and guides, understanding these trends is crucial for:
- Tailoring your services to meet evolving visitor needs
- Making informed business decisions
- Advocating for the importance of our industry to policymakers
Agritourism Study – We need YOUR help!
Are you or anyone you know involved in agritourism? Whether it’s through farmstands, u-pick services, accommodations, tastings, events, CSAs, tours, hunting opportunities, or any other visitor engagement—we want to hear from YOU!
We are leading a research project to explore Montana’s agritourism sector. We invite you to take part in a survey! All responses are confidential. As a token of our appreciation, survey participants will have the chance to win a gift box of goodies from Chalet Market.
Your insights will contribute to a public report and further efforts to understand and advance agritourism across the state, enriching direct sales, education, recreation, entertainment, hospitality, and related activities.
To participate, please visit ITRR Agritourism Survey . If you have any questions or need assistance, feel free to contact us at itrr@umontana.edu.
On behalf of the ITRR team, thank you for your continued support!
In 2023, Outfitters and Guides generated nearly $500 million for the state economy, contributing 9% of Montana’s annual tourist GDP, ranking fourth behind food, gas, and lodging.
Are You Attending the Governor's Conference on Tourism in Missoula April 27-29 2025?
MOGA Members have played a pivotal role in the tourist industry with presentations on “Unveiling the Power of Tourism Research: Navigating Insights from Montana for 2024 and Beyond” and many working groups sharing the message that “Outfitters empower the economy, disperse tourism, and enhance rural communities where it’s needed the most”.
Jessica Brown
Yoni Albert
Christine Eve
David Hardson
Fred Andrew
Sarah Rose
